The Best Jewelry Stores in Amarillo

Graham Brothers Jewelers leads for family-run service and custom engagement rings, backed by staff who remember customers and decades of careful craftsmanship.

By The Scoop Editorial Team · How we pick · Updated July 2026

Graham Brothers Jewelers

★★★★★ 5 · 1169 reviews

Open 9 AM–5 PM, closed Sun & Sat

The family atmosphere makes Graham Brothers stand out. Staff remember customers, greet regulars by face, and treat ring shopping like a conversation rather than a transaction. Custom engagement work is the specialty here, with design sessions that walk through diamond selection, band configuration, and setting choices without rush or upsell. The team reconfigures wedding bands and cleans heirloom pieces with the same attention they give to new purchases. Watch repair gets the same careful explanation, with technicians who show customers how automatics work and answer questions patiently. Online appointment scheduling keeps the process smooth. Customers return for every jewelry need after one visit, and the comfortable showroom makes spending time here easy.

"The level of care, craftsmanship, and personal attention is unmatched."Verified review

Best for: Engagement rings and heirloom work

Call Now (806) 352-0080 Visit Website

2201 Civic Cir Ste 505, Amarillo

Graham Brothers Jewelers, Jewelry Stores in Amarillo — Graham Brothers JewelersPhoto: Graham Brothers Jewelers

2201 Civic Cir Ste 505, Amarillo

2No. 2 in Amarillo

Jewelry Doctors

★★★★★ 4.9 · 951 reviews

Open 9 AM–6 PM most days, closed Sun

Expert repair work anchors Jewelry Doctors, and the team handles everything from watch battery swaps to complicated pearl restringing. Ring resizing comes with protective coating that keeps pieces looking fresh. Diamond replacement and prong repair on sets get done fast, and watch crystal replacements turn around quickly. The staff stays friendly even when the shop is packed, and appraisals come through without drama. Open Mondays when most jewelers are closed. The selection is strong, prices stay reasonable, and the team honors every promise. Customers trust them with family heirlooms and return for every repair need. Wait times can stretch during busy periods, but the work quality makes it worth the patience.

"Great small shop with nice friendly people, good selection of jewelry and they also do great repair work."Verified review

Best for: Watch repairs and pearl restringing

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4153 SW 34th Ave, Amarillo

Jewelry Doctors, Jewelry Stores in Amarillo — Jewelry DoctorsPhoto: James Novak

4153 SW 34th Ave, Amarillo

3No. 3 in Amarillo

Paramount Jewelers

★★★★★ 4.9 · 606 reviews

Open 11 AM–8 PM most days

Engagement ring guidance without sales pressure sets Paramount apart. The team answers every question with real knowledge, helping customers decide confidently. Wedding bands, gold chains, and earrings fill the cases at prices that consistently beat competitors. The mall location offers convenience, and seasonal sales (Father's Day draws crowds) deliver value. Service builds long-term loyalty, making complicated purchases feel straightforward.

"Very knowledgeable, helpful and friendly staff. Went to multiple stores and they by far had the best selection & price…"Verified review

Best for: Engagement rings and chain selection

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7701 I-40 W #572, Amarillo

Paramount Jewelers, Jewelry Stores in Amarillo — Paramount JewelersPhoto: Paramount Jewelers

7701 I-40 W #572, Amarillo

4No. 4 in Amarillo

JB Jewelry

★★★★★ 5 · 42 reviews

Open 10 AM–8 PM daily

The team at JB Jewelry brings attentive service and quality craftsmanship together. Cuban links, Monaco chains, tennis bracelets, and moissanite pieces fill the cases. Italian and Cuban styles dominate the selection, with gold chains, rings, bracelets, and silver options. Staff stay welcoming and answer questions thoroughly. The store presentation makes browsing easy, and prices deliver value for the quality level. Open daily.

"Super prices, lots of variety, and the service and the store are super cute…"Verified review

Best for: Cuban links and tennis bracelets

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3101 S Western St #10, Amarillo

JB Jewelry, Jewelry Stores in Amarillo — JB JewelryPhoto: Renov Team

3101 S Western St #10, Amarillo

5No. 5 in Amarillo

Richard Artisan Jewelers

★★★★★ 5 · 34 reviews

Open 10 AM–6 PM most days, closed Sun & Mon

Custom engagement rings get built from the ground up at Richard Artisan Jewelers, with design sessions that pair stones to settings and plan for durability across band choices. The team restores heirloom diamonds, tracks down matching stones for incomplete sets, and transforms brooches into half-eternity Marquis rings. Basket replacements on worn wedding bands demonstrate the repair work. Bell and Hillside location, closed Mondays.

"The attention to detail and craftsmanship far exceeded my expectations…"Verified review

Best for: Custom engagement rings and heirloom work

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6017 Hillside Rd Ste 400, Amarillo

Richard Artisan Jewelers, Jewelry Stores in Amarillo — Richard Artisan JewelersPhoto: Richard Artisan Jewelers

6017 Hillside Rd Ste 400, Amarillo

How Amarillo's Top Jewelry Stores Compare

How Amarillo's top Jewelry Stores compare across key factors
Business	Hours	Known for
Graham Brothers Jewelers Top Pick	9 AM–5 PM	Engagement rings and heirloom work

Jewelry Doctors	9 AM–6 PM	Watch repairs and pearl restringing
Paramount Jewelers	11 AM–8 PM	Engagement rings and chain selection
JB Jewelry	10 AM–8 PM	Cuban links and tennis bracelets
Richard Artisan Jewelers	10 AM–6 PM	Custom engagement rings and heirloom work

What People Are Saying

19% of Graham Brothers Jewelers reviews mention the custom.

★★★★★

The Graham family have reinvented the jewelry purchasing experience.

Graham Brothers Jewelers

★★★★★

They communicated with me during the process and were very honest.

Jewelry Doctors

★★★★★

They have a beautiful selection and wonderful informative staff. The buying process was easy…

Paramount Jewelers

Jewelry Stores in Amarillo

Jewelry demand in Amarillo peaks around engagement season and holidays, with steady repair traffic year-round as customers bring heirloom pieces and everyday wear for restoration. The market splits between mall-based chains and independent shops, with the independents capturing customers who want custom work or careful repair. Spring and fall drive engagement ring shopping, while summer brings wedding band purchases. Several shops stay busy with watch repair and pearl restringing, services that require specialized skill. The high plains climate means jewelry exposed to wind and dust needs regular cleaning, and shops that offer complimentary maintenance build loyal repeat business.

What to Know Before You Choose

Look for jewelers who walk you through design choices without pressure and explain the trade-offs between stone quality, setting styles, and metal options clearly.
Ask to see examples of custom work or repairs similar to what you need, and confirm turnaround times and warranty coverage in writing before committing.
Check whether the shop handles repairs in-house or sends work out, since in-house craftsmanship usually means faster turnaround and better accountability.
For engagement rings, prioritize setting durability and everyday wearability over trendy designs that might snag or collect debris in active lifestyles.
Confirm return and exchange policies upfront, especially for custom pieces where changes after production can be costly or impossible.
Choose jewelers who offer complimentary cleaning and inspection, since regular maintenance keeps stones secure and metal bright over years of wear.
For heirloom restoration, work with shops that photograph the piece before and after, document the process, and treat sentimental value with respect.
Compare pricing on similar pieces across multiple shops, but weigh service quality and craftsmanship heavily since the cheapest option often means corners cut on setting work or stone quality.

Questions Amarillo Locals Ask

Who makes the best custom engagement rings in Amarillo?

Graham Brothers Jewelers and Richard Artisan Jewelers both specialize in custom engagement work. Graham Brothers offers design sessions with diamond selection and band configuration in a family atmosphere, while Richard Artisan Jewelers builds rings from scratch with hands-on craftsmanship. Both shops handle the process with patience and real care.

Where can I get jewelry repaired quickly in Amarillo?

Jewelry Doctors handles watch repairs, pearl restringing, diamond replacement, and prong work with fast turnaround. They're also open Mondays when most jewelers are closed. Graham Brothers and Richard Artisan Jewelers both offer expert repair services, with Richard specializing in heirloom restoration and basket replacement on worn wedding bands.

Which Amarillo jeweler is open on Sundays?

Paramount Jewelers operates seven days a week at their mall location on I-40, with Sunday hours running noon to evening. JB Jewelry on S Western Street is also open daily. Most other jewelers in town are closed Sundays, making these two the best options for weekend shopping.

Where can I find Cuban link chains and Italian-style jewelry in Amarillo?

JB Jewelry specializes in Cuban links, Monaco chains, and Italian-style pieces. The shop carries gold chains, tennis bracelets, and silver jewelry with strong craftsmanship. Paramount Jewelers also stocks gold chains and offers competitive pricing on similar styles, with the advantage of mall convenience.

What should I expect to pay for an engagement ring in Amarillo?

Amarillo jewelers work across a wide range of budgets, from modest to high-end. Custom design shops like Graham Brothers and Richard Artisan Jewelers build rings to fit your budget without pushing unnecessary upgrades. Paramount and JB Jewelry offer strong value for ready-made options. Focus on craftsmanship and setting quality over brand names to get the most for your budget.

Can I get pearl necklaces restrung in Amarillo?

Jewelry Doctors handles pearl restringing with small knots between each pearl, a detail that protects the strand and looks professional. The work gets done quickly and at reasonable prices. This type of repair requires skill, so choosing a jeweler with specific experience in pearl work matters.

Which Amarillo jeweler is best for heirloom restoration?

Richard Artisan Jewelers specializes in heirloom work, including diamond recounting, brooch conversions to rings, and wedding band basket replacement after decades of wear. Graham Brothers also handles heirloom cleaning and reconfiguration with care. Both shops treat family pieces with the attention they deserve and work closely with customers through the restoration process.

Do Amarillo jewelers offer watch battery replacement and repair?

Jewelry Doctors provides fast watch battery replacement and crystal replacement services. Graham Brothers handles watch repairs and takes time to explain how automatic watches work, making them a good choice if you need guidance along with the repair. Both shops turn around simple battery swaps quickly and handle more complicated watch issues.

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